Shakespearian Suds

Shakespearian Suds

Anheuser-Busch, St. Louis, Missouri.

Photo: Anheuser-Busch.com.


Reflecting on the proposed merger between Anheuser-Busch InBev and SABMiller, Andrew Dewson writes, "It's hard to imagine how anyone in the world apart from investment bankers and SABMiller shareholders will benefit from the deal." Business analysts contend that instead of confronting the decline of lager sales by attending to the actual product, industrial brewers are attempting to get bigger, not better. "When the most you can truthfully say about your product is that it's cold, wet, bland to the taste and contains alcohol, you really have reached a dire state," says Matthew Gwyther of Management Today.

Then, in one sentence, the unmistakable voice of the great English playwright William Shakespeare weighs in on the matter of cheap beer and its jilted heart:

Industrial lager is a desperate, unloved thing.
— Matthew Gwyther


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