Your Beard Will Thank You.

Your Beard Will Thank You.

A product review follows.

Full disclosure: the owners of Broken Elm are friends.

 

Even my 9-year-old daughter is keenly aware that, culturally speaking, the beard is here to stay. In fact, she’s often taken to noticing how the men with beards also have hair on their head: “Not like you, Daddy.” Thank you, my sweet thing!

At hipster-centric Virginia Commonwealth University, surrounded by coffee shops playing sub-sub-genres of indie music, the social demands to grow a beard can be intense. I acquiesced a long time ago—the latent desire to project my 40-something manhood among 20-something, ahem, men.

In February, a close friend of mine convinced me that my life—and, far more significantly, the life of my beard; my beard’s life—would not be complete without beard conditioning oil by Broken Elm. Such a pitch usually doesn’t sell me.

But this natural concoction smells so vibrant under the nose. It feels absolutely wonderful on the beard. Strangely, street cred might actually get a boost. And, with leftover frankincense on the fingertips, surely you can handle any morning. You have frankincense in your beard, for goodness sake, go forth!

I’ve used this oil on a thicker-growth beard as well as a thinly-cropped one. The softness factor has been real; the scratchiness almost vanishes. On stubble, more of that intoxicating smell lingers—it doesn’t get lost in the enchanted forest of beard. Either way, albeit a luxury, this oil has become a daily necessity.

To re-appropriate that famous quotation from Oh Brother, Where Art Thou?—a film in which hair gel features prominently—“You ain’t no kind of man if you don’t got...a small bottle of beard conditioning oil.” I’m just saying, if you’re hoping to keep your beard ahead of the social curve (or, if you could care less and just want a great-smelling, great-feeling beard), this oil is here to help.

As an added feature, it might just keep your daughter caught up in the awesome majesty that is your beard versus, well, the not-so-glorious majesty that is the top of your head.


For a full line of Broken Elm products, please check out: https://www.etsy.com/shop/BrokenElm.

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